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Safina
- Orgasm Rating
- Address Check Website for Information New York, NY
- Website http://www.safina.com
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Safina, the brainchild of former ad exec Shannon Mullen, began as a home party and online venture in 2002. Shannon saw a demand for aesthetically pleasing sex toys as well as honest and clear information about sex. Safina prides itself on filling that need. By eliminating the XXX store feeling and porn star packaging, Safina makes sex toys sexy. By packaging toys for women's "lust life" in special satin pouches, akin to cosmetic bags, Safina encourages women to have fun with sexual accessorizing. Shannon hopes to see the day when sex toy shops can be as delightful as visiting a Victoria's Secret, and a time when sharing information about sex happens naturally over cocktails and hors d'oeuvres.
Safina Sex-Ed Salons start out with the basics-the female sexual organs, the G-spot, the P-spot-and evolve into a free-flowing group discussion. Everyone in the room is encouraged to participate, and humor is an ever-present ingredient. Over wine and cheese, women tend to open up, sharing sex tips as they would ideas about hair care and relationships. Collectively expanding the sexual knowledge of the participants and providing support is the cornerstone of the Safina philosophy.
The salon concludes with a presentation of Safina Sexories-the toys that make up the Safina collection. There are no flesh-colored monstrosities here. Safina's product line includes an attractive and tasteful assortment of vibrators, videos, lotions, lubricants, T-shirts, books, and more, all of which are available online.
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